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Stories We Tell Ourselves About Science

Templeton World Charity Foundation

What stories do U.S. adults tell themselves about science ā€“ and how might such insights help us formulate more refined hypotheses about how science gets polarized in social discourse? Our iterative, design-research approach encompassed three methodologies from ethnographic and design research: in-depth, open-ended interviews; an online collage exercise with followup interviews, and a survey of 500+ adults from different educational backgrounds.

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We discovered that Americans tell themselves very different stories about science, but cluster around ā€œa body of knowledgeā€ and ā€œ a process.ā€ For most, science is not ā€œtop of mindā€ unless itā€™s relevant to personal decision-making. People see no inherent conflict between science and ā€œfaith.ā€ And overall, people feel positive about science, despite concerns about bias. The approach, methodology and findings are discussed in our final report: The Stories We Tell Ourselves About Science: Listening to American Adults. This project was funded by the Templeton World Charity Foundation.


TAGS

Engagement / Design Strategy, Audience Insights, Multimedia Storytelling, Research, Foundations & Philanthropists, Neuroscience, Psychology, Consumer Technologies

Client

Templeton World Charity Foundation

Roles

Audience research and synthesis

Data collection design and execution (interviews, collage, survey)

Report production and presentations

Year

2022

Example Media


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